Here’s a new clothing company that is being sued by…well I bet you can guess which company might be suing them. The South Butt’s slogan is “never stop relaxing.” Slightly different than “never stop exploring,” the other company’s slogan.
Here is a disclaimer by The South Butt:
“We are not in any fashion related to nor do we want to be confused with The North Face Apparel Corp. or its products sold under "The North Face" brand. If you are unable to discern the difference between a face and a butt, we encourage you to buy North Face products.”
I personally have had my face mistaken for my butt, so I can understand any confusion.