News you can use - if you drink some beer, you crave more. Who knew? I hope they didn't spend too much money to learn that.
"There were significantly increased levels of dopamine on the beer scans compared to the Gatorade scans. Subjects said they craved more beer after tasting beer, while not many said they wanted to drink more Gatorade after drinking the sports drink. This was in spite of the fact that many participants said they preferred the taste of Gatorade."