A New Type Of Climbing Wall

This fitness gym in Tokyo states:

“To express the original brand concept of ‘becoming beautiful through movement’, we chose the theme ‘rock-climbing in Omotesando’ and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo's fashion district to its advantage. Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips.”

I wonder if this will catch on. I suppose only if lots of people want to “become beautiful through movement.”